Audience Profile

Demographics

Gender: Male

Age: 19

ABC: E

Religious: Atheist

Education: university

Occupation: part-time job at Sainsbury’s

Marital status: not married 

Income: £5.13

Nationality: British

Psycho graphics

He is an explorer. He is pessimistic but hard working, sometimes sociable but doesn't depend on others to make him happy and can go for long periods of time without seeing his friends. He also enjoys playing video games which require a lot of time and dedication. It is a rare occurrence for him to go to the cinema with friend and is usually only when it is one of their birthdays. He only spends the amount he sets aside for himself for leisure purposes and if he can’t afford a product he really wants he will save his money up until he can purchase, as he does not want to be in debt.  He accepts everyone of all race and religion and listen s to music from a range of genres, from the 1940’s to now. He is passionate about fitness and exercise although sometimes eats fast food when he is too lazy to cook. He usually only watches football and formula 1 racing with his family on special occasions but is not particularly interested in sport, although he did play for a team when he was younger. 

Likes: Going to the gym, watching old films and TV shows, eating unconventional foods, fast cars and playing the video games.

Dislikes: Bad drivers, narcissistic people, taking drugs, chocolate éclairs, and politicians.